Anyway, my love for coffee has inspired me to talk about my love for Starbucks. A few weeks ago, many of you know that all of the Sbux stores nationwide shutdown for training. First, it is great to have Howard Schultz back as CEO of Sbux. Second, I appreciate his incentive to make sure that the final product that we hand to a customer, not only reflects good beans, but good barista skills. Third, I appreciate the work that Sbux does to find the best beans. Sbux does not buy the same beans that Folgers and McDonalds do, but only buys the best beans at higher than market value. If you ever wonder why Sbux is more expensive, it is because the product took more effort and money to buy. Along with that, Sbux takes care of its farmers by giving them loans, building hospitals and schools in third world countries, and not buying beans off of the “black market.”
Those of you who love coffee as we do, understand that it is not simply about the value, but about the flavor of the best cup of coffee!
